Certificate in Business Management

The Certificate in Business Management is designed for working professionals who want a cross-functional understanding of successful business operations. This course provides foundational business principles to broaden your professional skills and help you think and lead strategically within your division or across the organization. You will be introduced to five core topics associated with an MBA degree and will learn the “how” and “why” of business operations. You will leave with key concepts, tools, and techniques to help develop sustainable business strategies for your organization.

A full day will be devoted to each topic. Participants may register for daily sessions rather than the entire week. A certificate will only be awarded if the entire week is completed.

See what the Certificate in Business Management alumni have to say about their experience.

Have Questions?

Phone: 757-221-2291 | Email: cce@mason.wm.edu

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Dates and Times:

October 22-26, 2018

8:00 am – 5:00 pm ET, Continental breakfast served daily at 7:30 am.


Center for Corporate Education | William & Mary | Raymond A. Mason School of Business, 101 Ukrop Way, Suite 2002, Williamsburg, VA 23185


$3750* – all five sessions, certificate awarded

$850 – individual daily sessions, no certificate awarded (see Content section for the topics of the daily sessions).

*Preferred pricing available if 3 or more register from same organization.

Price includes: course materials, continental breakfast, lunch, beverage service, snacks, and parking, CEUs available on request.

Registration Deadline:

October 12, 2018

The CCE has reserved a room block at the Marriott Residence Inn Williamsburg for a rate of $101/night + tax. Check-in is on October 21st and check-out on October 26th. The last day to book at this rate is September 21, 2018.

Book your group rate for Certificate in Business Management.

Day 1: Effective Communication

  • Executive Presence
  • Your Personal Brand
  • Verbal and Nonverbal Communication
  • Storytelling and Persuasion
  • Communication Strategy

Day 2: Managerial Accounting

  • Understanding Financial Statements
  • Planning and Budgeting
  • Ratios and Analytical Tools for Decision Making
  • Financial Control Systems

Day 3: Business Strategy

  • What is Strategy?
  • Environmental and Industry Analysis
  • Internal and Situational Analysis
  • Business Level Strategies, Core Competencies and Benchmarking
  • Leadership Ethics
  • Strategy vs. Behavior, what’s the difference?
  • Developing Tools to Understand and Improve Decision Making

Day 4: Operational Effectiveness

  • Process Flow Analysis and Improvement
  • Waste Prevention Strategies
  • Managing Supply Chain Networks
  • Supplier Relationships and Risk Management

Day 5: Executive Leadership

  • Managing Up and Down within the Organization
  • Influencing without Authority
  • Developing your Personal Leadership Style
  • Leading vs. Managing
  • Leadership and Change Management
The Certificate in Business Management provides an overview of key topics required to enhance business competencies and successfully tackle business challenges. By completing this program you will:

  • Gain new credentials to enhance your career potential
  • Increase your business skills and techniques and begin using them immediately in your organization
  • Have a stronger understanding of best practices for cross-functional development and business operations
  • Expand your professional network by strengthening your personal brand
  • Increase your confidence as a leader in today’s business environment
  • Professionals interested in obtaining a credential from the second oldest college in the nation and one of only eight “Public Ivy” institutions in the nation
  • High potentials who are seeking a stronger foundation in current business theory and practice
  • Leaders who want to expand their knowledge in different functional areas
  • Technical professionals making the transition into management positions
  • Entrepreneurs who are seeking to develop their knowledge and understanding of business operations

No prior business skills or experience is necessary.

Ken White


Associate Dean, MBA & Executive Programs, Communication

For over 20 years, Dr. White has helped numerous Fortune 500 companies and professionals improve their tactical and strategic communication skills. Prior to working in higher education he was an award-winning sports anchor.

Chris Petrovits


Associate Professor, Accounting

After working as an auditor for KPMG and earning her Ph.D., Dr. Petrovits returned to her alma mater to teach in the graduate programs at the Mason School. Her research focuses on financial reporting and disclosure in both corporate and not-for-profit organizations.

Brent Allred


Associate Professor of Strategic Management and International Business

In addition to teaching Professor Allred’s research interests include global competitive strategy and organization structure, the impact of national context on firm strategic focus and performance, and the management of technology and innovation.

Ram Ganeshan


Professor, Operations and Information Technology

Professor Ganeshan’s interest and expertise are in helping businesses transition to smart and sustainable operations. His research and consulting are in the areas of supply chain management, digital technologies, and logistics strategy.

Bob Williams


Clinical Lecturer, Leadership and Marketing

Professor Williams brings valuable executive leadership experience to the classroom from his years as VP of Marketing and Communication with Dupont, VP of Public Affairs for SanDiego Gas and Electric, and SVP of Marketing for Sharp Healthcare in SanDiego.