Business Analytics for Strategic Leaders: The power of data-driven results

In an age of digital disruption and high-stakes competition, the role of data analytics and its ability to shape daily decision-making is critical to your organization’s success. However, knowing how to use, implement and leverage data-driven sources can be daunting at best. Staying ahead of the market and gauging changes in customer behavior are all critical aspects of developing a competitive strategy. In a recent Gartner report, 60% of data projects fail due to a variety of factors tied to data quality issues (Gartner Inc., 2015).

As a leader, your ability to create capacity for innovation across the organization relies heavily on getting the right data, interpreting the results, and making the right decisions. This three (3) day open-enrollment program is designed for forward thinking executives with a responsibility to develop and implement the organizational strategy and grow the business.

See what the Certificate in Business Management alumni have to say about their experience.

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Phone: 757-221-2291 | Email:

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Dates and Times:

September 26-28, 2018, 8:00 am – 5:00 pm ET on Wednesday and Thursday, 8:00 am – 12:00 pm on Friday. Breakfast served daily at 7:30 am.


This program will take place on the historic campus of William & Mary at the Raymond A. Mason School of Business.


101 Ukrop Way, Suite 2002, Williamsburg, VA 23185



Preferred pricing available if 3 or more register from same organization.

Price includes: course materials, breakfast, lunch each day with a boxed lunch on Friday, beverage service, snacks, and parking, CEUs available on written request.

Registration Deadline:

September 14, 2018

The CCE has reserved a room block at the Marriott Residence Inn Williamsburg for a rate of $101/night + tax. Check-in is on September 25th and check-out on September 28th. The last day to book at this rate is September 4, 2018. Reserve your room at this link:

Book your group rate for Business Analytics for Strategic Leaders

This course is designed to provide leaders with a well-rounded perspective of four critical components of a data healthy organization. From the ground up, our top-ranked faculty will guide you through the process using interactive exercises, case studies and team exercises, to help you gain the knowledge and insights you need to make well-informed decisions on a daily basis. The program will cover the following:

Day 1: Building a data-driven culture

  • Fostering a data-driven culture: core qualities and requirements of a well-established data-driven culture
  • Breaking down silos – sharing data for operational effectiveness and efficiency
  • Steps to developing an analytics strategy

Day 2: Understanding the business analytics value-chain

  • Standardizing data collection and establishing data management and storage strategies
  • Preparing data: techniques for sharing data for better data quality
  • Visual analytics: storytelling with data through graphics and other pictorials
  • Advanced analytics: predictive analytics, machine learning, forecasting
  • Data-driven decisions: action planning and execution

Day 3: Hiring for analytics & Investing for analytics

  • Different techniques that exist that I could have my staff trained in
  • Attracting talent and understanding the skills you wish to attract
  • How to recruit and interview in analytics experts
  • Understanding available technologies
  • Choosing the right partner/vendor
  • Information technologies investment for data-analytics
  • Understand the uses of data, big and small
  • Identify opportunities for data uses and integration into operational systems and processes
  • Understand what the data is telling you about your customer, marketing and other operational imperatives
  • Create an action plan designed to implement and maximize your data sources
  • Understand what a vibrant data-driven culture looks like
  • Identify steps necessary to build a successful analytics team
  • Communicate data findings through storytelling and graphics
  • Learn how high performing companies use data analytics to establish organizational goals and objectives
  • Putting it all together: Investing in technology, developing your team, and building the right culture
  • C-suite Executives in marketing, strategy, IT, or operations with growing interest in analytics
  • Newly appointed leaders who need an understanding of data capabilities
  • New business owners grappling with where to start
  • Experienced leaders with a responsibility to grow the business
  • High potential managers looking to advance their careers with increased knowledge of business analytics
  • Small business owners interested in leveraging business analytics
Aaron Koehl


Clinical Associate Professor, Operations and Information Technology

Dr. Koehl’s expertise is in the areas of cybersecurity, cloud scalability and performance, and pharmacy healthcare analytics. He previously served as Assistant Professor of Computer Science and Program Director for Information Systems and Information Science at Christopher Newport University.

Monica Tremblay


Associate Professor, Operations and Information Technology

Dr. Tremblay’s research is focused on data analytics and technology adoption and sustainability in the healthcare context. She formerly served as the department chair of the Information Systems and Business Analytics Department at Florida International University School of Business. She has been the principal and co-investigator on several federal, state and private grants in the area of Health Information. Prior to her academic career Dr. Tremblay worked as a systems analyst at Exxon Mobil.

Joseph Wilck


Clinical Associate Professor, Operations and Information Technology

Dr. Wilck has been teaching analytics, operations research, and engineering since 2006 at universities including the U.S. Air Force Academy, Northwestern University, and University of Tennessee. His research is in the area of applied optimization and analytics, and it has been funded by the National Science Foundation, Department of Energy, Defense Advanced Research Projects Agency (DARPA), and North Carolina Department of Transportation; among others.